How Copywriters Can Add Content Strategy as a Service - with Amanda Hand (Episode 166)
Build Your Copywriting Business
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Navigating the Intersection of Content Strategy and Copywriting
Reflecting on a 12-year career evolution from content strategist to SEO manager, this chapter explores the challenges of making unappealing products engaging through persuasive copywriting. It emphasizes the importance of understanding client and user goals as a content strategist, the role of research and data in content strategy, and the intersection of copywriting, content strategy, and SEO.
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