The Values of Marketing Today

A lot of marketing teams operate that are sales team centric and when you you know cool to think about that you're being one team but the real the real way your sales team looks at it is that your marketing team serves the sales team in those types of organizations. We have to be focused on the customer so I think that's an old sort of mindset back in the day what did marketing do i was a marketer in 2012  and we barely ran any campaigns except for events and maybe some like direct mail if you were innovative or some banner ads like that in 2012 that's what marketing was. And then thinking about how you actually measure both on KPIs and attribution in marketing,