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Makeup artist and founder Patrick Ta on finding success through social media

The Glossy Beauty Podcast

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Brand Growth, TikTok, and Influencer Collaborations

This chapter explores the growth of the brand, Patrick Ta, and their involvement in marketing and appearing on TikTok. They discuss collaborations with popular influencers, their strategy for showcasing makeup on different influencers, and the impact of viral videos on brand awareness and sales.

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