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Buffett's Framework for Buying Apple
Apple was founded in 1976 by Steve Jobs and Steve Wozniak. In 2021, their iPhone sales accounted for over 52% of their overall sales at $192 billion. Their rapidly growing services business accounted for nearly 19% of revenue, which came through at $68 billion in 2021. According to status.com, Apple's brand alone is worth $355 billion, making it the most valuable brand in the world ahead of Amazon, Google, Microsoft, and Walmart.
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