2min chapter

BUILD with Blake Bartlett cover image

Marketing in a PLG Company: Insights from Plaid’s former Head of Marketing

BUILD with Blake Bartlett

CHAPTER

Marketing Leaders - Is There a Game Plan?

It's almost like you've established that credibility, right? That's right. An area that's made great impact, that you can sort of use as a platform for going back and asking for more headcount or tackling that next initiative on the list of priorities. You also can't hire super general athletes, regardless of how smart and incredible, they are, to be running and blocking and tackling across so many segments of the business,. Not setting them up for success. And it's not setting marking out for successes, you know, in the short or long term. So i think it's like really getting that allimentad these are questions and conversations that you can have with leadership.

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