Do You Have a Hot Lead?

We thought we were doing it far enough in advance by doing it roughly a month before basically it would have been relevant. We thought that was plenty of lead time. No time is too soon to talk about this, whether it's with a client orWhether it's with your tech team. Do it 90 days in advance. You can't do it to seme. Do it six months in advance if you want to. And guess what? They're going to strew up one or two. The reality is, in a launch or in an evergreen, there are a hundred and 80 moving parts. So as soon as you can come up with what’s going to be defined