Tim Stock 'Understand subcultures to understand the future'
The New Abnormal
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Investing in Subcultures in Fashion
The future of fashion is moving people from being, from being consumers to being much more collaborative makers. It's not useful unless you've understood how to basically through that process educate them to bring them into the process. Streetwear is an amazing kind of thing to study and I would say if you were looking at fashion, always study regional kinds of streetwear. There's a new more show of soberism that's happening within China right now.
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