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Radical transparency in prospecting with Sarah Drake

Outbound Squad

00:00

How to Make It About Your Customers and Buyers

"I just love this approach. I'm sorry for interrupting you," Lake says to his interviewer. "The other thing that stuck out to me too is, and its something we teach, is to ask the first question better be a really simple question to answer." 'You're much more willing to do a favor for someone that did a favor for you, like, that's just like human nature,' he adds. "'It miyht be just like everyone else', i tell my client.'"

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