4min chapter

The New Music Business with Ari Herstand cover image

Madison McFerrin Stays "Fiercely Independent" With Her Nontraditional Team

The New Music Business with Ari Herstand

CHAPTER

What's Your Ultimate Goal on TikTok?

I think that's where artists miss a lot of time on TikTok is that they try to trade. They try to chase trends right that have nothing to do with their music or are totally contradictory to who they are as an artist. By doing this it's like sure you're commenting of something at the moment but doing it in a way where someone might be intrigued enough to dig deeper into your music. I've never been on the Mustast Pro channel for the past year and over the next few months, we'll see what happens. Win sometimes just gotta get out of your own way because if you don't then things won't work. That's one of the best album problems and

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