The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

247. A More Just Future, with Dr. Dolly Chugh

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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What's Your Background and What You Do?

Dolly Chug is a professor at the New York University Stern School of Business. Her research focuses on what she calls the psychology of good people. She started her PhD at 33 and was in the corporate world from ages 21 to 33. "I don't want to take credit for the whole field, but maybe I will," Dolly says.

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