#284: Selling Value to Prospects
The Advanced Selling Podcast
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How Does It Work?
i was in a meeting the other day at the university i went to, and i sit on a board president. Was trying to get out of the board what we were trying towe. And it was very difficult for people to reduce down to this happens. Hea, so part of your suggestion, i think, is tell someone how it works to buy from you. Don't make it a 17 step process. It's very simple to work with us. Step one, step two, step threew. I think that will help clarify your value in a world where everybody kind of looks the same. My last suggestion here is, ah, this is a phrase you hear us say
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