I thought of it as like, oh, it's kind of like a Shopify for coaches. It's like a back-end system to be able to sell your coaching in all the same ways that Shopify is. So that was kind of the core idea of the solution. And then as far as validation, I mean, we did about like 10 customer interviews. But honestly, I've never had the experience of that being incredibly useful. Maybe you can get a reaction at that point if it's like the worst idea ever. You can validate that it's terrible. Yeah, maybe you can validate thatit's terrible. I've definitely never validated.