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#105: Live from Summit: Why journey mapping is the last, sustainable differentiator in a competitive fundraising marketplace, and how you can master it, with Michael Johnston

The Build Good Fundraising Podcast

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Mastering Fundraising Through Journey Mapping

This chapter emphasizes the practical elements of effective fundraising, highlighting the significance of time, skills, and cross-functional cooperation over mere financial resources. It introduces journey mapping as a valuable tool, using case studies to illustrate how understanding donor experiences can optimize fundraising strategies. The narrative also discusses emotional challenges in fundraising, offering innovative solutions to enhance engagement and maximize donations.

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