4min chapter

My First Million cover image

SVB Collapse Explained, D2C Brands That May Fail, And Suli's Next Venture

My First Million

CHAPTER

Is Twenty Five Dollar Bottle of Water a Good Distribution Strategy?

The milk boys run a more sophisticated business operation than like 95% of Silicon Valley in just that one way of thinking. They value the company, I think a $250 million right now. It's getting close to 100 million in revenue. There's this just some quant con where first time founders are obsessed with products and second time founders focus on distribution. And that's where companies go to die. Like how that company end up, by the way, did it do it? It still exists, but I have no idea.

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