The Why Factor cover image

Rhetoric

The Why Factor

CHAPTER

Rhetoric Is the Art of Persuading People

Rhetoric is the whole art of persuading people, right down to a thing. The romas had a term for the argumentum ad baculum - hitting somebody with a stick until they ee with you. Or it comes down to just altering a sentence to make it sound that little bit better without adding any extra information. There are timeless things which are still working to day that worked thousands of years ago.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner