
Rhetoric
The Why Factor
Rhetoric Is the Art of Persuading People
Rhetoric is the whole art of persuading people, right down to a thing. The romas had a term for the argumentum ad baculum - hitting somebody with a stick until they ee with you. Or it comes down to just altering a sentence to make it sound that little bit better without adding any extra information. There are timeless things which are still working to day that worked thousands of years ago.
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