3min chapter

Acquired cover image

Airbnb

Acquired

CHAPTER

Is Viarbio Trying Like Hell to Multi Home?

There's a growing belief, i think, that they will have recurring acquisition costs the same way that booking and expedia do. Like v r b o is starting to see a lot of the formerly only arbi and b listing show up there. So everyone is skating toward a more homogeneous set of supply than has existed in the last ten years. And with that being the case, will that brand affinity keep up, or will people start comparing their options?

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