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Timestamps

00:00 Intro

02:15 “As you get bigger, people WILL turn on you”

05:40 The REAL origin of AFTV (borrowed cameras, no blueprint)

09:55 The moment Robbie knew this could actually work

14:30 Getting MOBBED overseas (this shocked him)

18:10 When legacy media turned on AFTV

22:45 “They said we fed off failure” (the truth)

27:20 Watching the critics copy the blueprint

32:10 How AFTV changed football media forever

36:55 Inside the AFTV matchday operation (real-time chaos)

41:40 The cost of obsession and nonstop work

46:25 Why Dr Sports had to exist

51:30 The rise of fan creators (this movement is UNSTOPPABLE)

56:40 Spotting generational talent (Expressions, Goldbridge & more)

1:02:15 When people you built WITH decide to leave

1:07:40 Leadership means making unpopular decisions

1:12:55 Turkish, James, and the truth about departures

1:18:20 Why Robbie refuses to “clear things up”

1:24:10 From loved to hated: the price of success

1:30:30 Africa, creators, and the global vision

1:36:20 “Don’t let fear kill your dreams”

1:42:50 Advice to the next generation watching this

1:48:30 What Robbie would tell his younger self

1:52:50 Final reflections

About the Episode

Robbie Lyle is the founder of AFTV and DR Sports, building one of the most influential fan-led media companies in the world with over 2B views and 2M+ subscribers. In this raw, no-holds-barred conversation, Robbie breaks down the real story behind AFTV’s rise, the hate from legacy media, the betrayals that come with success, and why fan creators are rewriting the future of sports media.

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