Jarron Vosburg: Why Everything Should be an Experiment
Make It Happen Mondays - B2B Sales Talk with John Barrows
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Building a Systematic Outbound Program That Can Deliver Real Results
The TAM is so large, building a systematic outbound program that can yield real results has to be different. So our very first pass at outbound was built by geographic territory where we said it had six, six reps of time. And then what are the other indicators that we know are typically a good sign of a customer for jump crew? We were looking at companies that were hiring for a ease or SDRs or sales managers even as a good temperature check that this could be a fit. The other strategy we took simultaneously was look at current customer base. Look at career customer base, build use case around that and then build account profile for target lists based on that.
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