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The Future of Golf
The Saudi market isn't huge. So you begin to go, okay, well, where do we want to grow the game? The biggest hurdle on all this is its governance. I think it's very much kind of cautious space in the moment with the influence of sadly money in football. And what football has got us different to golf is that, to be honest, I don't think casual golf fans really care about the PGA tour. They care about the majors, they care about the rider cap.