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FOUR ACTIONABLE TAKEAWAYS
- Your growth ICP might differ from your new business ICP: New Biz = CRM, but Growth is all about whitespace. Growth isn’t just about net new—it’s about expanding within. Think users, not logos.
- How are customers already interacting with your company:Take advantage of support. Train your support team on upsell triggers – chat, email, drift. Example: How can I do more emailing in the tool? Marketing automation.
- Big Deal Review: Double ACV Through Team Selling. Want bigger deals? Put more eyes on them. Biweekly Reviews: 2 AEs present deals to VP, peers, SEs. Open discussion. Team Selling in Action: Everyone contributes—challenges, ideas, strategy.
- Weekly Round table: Start weekly team meetings with open sharing. Surfacing challenges early helps you prioritize and tackle what matters most.
COURTANY'S PATH TO PRESIDENT’S CLUB
- Director, Growth Sales @ Unbounce
- Director of Growth Sales @ Insightly
- Sales Manager, Growth @ Insightly
- Senior Account Executive @ Insightly
- Corporate Account Executive @ UserTesting
RESOURCES DISCUSSED