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13min chapter
RV221 - My POV and Messaging Framework (to 10x Growth)
B2B Revenue Vitals
Content Ownership and Leadership Engagement
This chapter explores the pivotal role of leadership in content creation within organizations, stressing the dangers of outsourcing that can dilute unique perspectives. It highlights the necessity for executives, especially CEOs, to actively engage in messaging to cultivate deeper connections with target audiences. The discussion also emphasizes sustainable growth through direct customer engagement and the importance of understanding customer needs over mere performance metrics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode