In this episode of Future Fuzz, Justin speaks with Liz McKeon, renowned salon business expert, bestselling author, and award-winning speaker, about building high-performance service businesses with empowered teams, robust cash flow, and work-life balance. Liz shares her journey from beauty professional to business turnaround expert, why emotional connections are central to customer retention, and how her latest venture, Aura 300, is leveraging AI to revolutionize the professional services industry. This conversation is packed with transformative insights for entrepreneurs aiming to scale sustainably while keeping their sanity.

Guest Bio

Liz McKeon is a globally recognized salon business expert, author of the bestseller 30 Days to Beauty Business Success, and a highly sought-after international speaker. With a career spanning health clubs, spas, skincare centers, and distribution companies, Liz has helped thousands of entrepreneurs grow businesses that are profitable, scalable, and built on strong team dynamics. She now runs a thriving coaching and training consultancy, specializing in turning around struggling service businesses. Her latest innovation, Aura 300, brings AI to the beauty and wellness industries with virtual agents that boost sales, fill scheduling gaps, and generate qualified leads.

Takeaways

Entrepreneurs often lose sight of why they started; Liz helps them reconnect with their purpose.
Emotional connection, not just product or service, drives client retention.
Trust and relationship-building are foundational to impactful consulting.
Staff motivation and owner mindset are more critical than spreadsheets.
AI can fill operational gaps without replacing human staff.
Adaptability is key: Post-COVID, leadership demands new emotional skill sets.
Freelancing and four-day workweeks are redefining staffing norms.
AI tools like Aura 300 can handle sales, rebooking, and lead gen automatically.

Chapters

00:00 – Introduction to Liz McKeon

01:02 – From Business School to Beauty Industry

02:47 – Launching Multiple Ventures & Finding Her Calling

03:43 – Liz’s Business Turnaround Philosophy

05:16 – Where Liz Starts with Struggling Businesses

06:44 – Working Beyond the Beauty Industry

07:47 – Retention Challenges in B2C & Liz’s Advice

10:35 – The Power of Emotional Touchpoints in Customer Retention

12:10 – Introducing Aura 300: Emma, Yuki & Nami

15:22 – Filling White Space & Upselling with AI

17:58 – Resistance to Change & How AI Bypasses It

19:35 – AI Adoption & Post-COVID Market Shifts

22:03 – How Liz Predicted a Global Business Reset

24:24 – Liz’s #1 Advice for Business Leaders Today

25:31 – New Skills Leaders Need to Thrive

26:47 – Where to Find Liz & Aura 300

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