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The Bike Industry UNFILTERED with China Cycling

The Nero Show

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The Three Types of Social Media Influencers

Doian is the Chinese name for TikTok. There are three types of social media influencers in China: female, racer and armchair engineer. Basically everything that you know and love in the West has its equivalent in China. It's a fun game we have in the office here trying to describe these local influencers as their biggest equivalent in the in the West.

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