2min chapter

Decoder Ring cover image

The Mall is Dead (Long Live the Mall)

Decoder Ring

CHAPTER

Architecture in the Suburbs

Gruin designed stores for a nation wide women's war chain based in car crazy california. He hated the lights and signs and parking lots of suburban commercial corridors, so much that he called them avenues of horror. Gruin valued design, density, beauty, communal experience is an energy. And to his eyes, the sprawling suburbs had none of that.

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