Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Gamifying Healthy Eating: Transforming Vegetables into Fun Challenges for Kids
This chapter explores creative marketing strategies that frame vegetables as villains to encourage children to eat more greens. It emphasizes the use of gamification to make healthy eating enjoyable and competitive, leveraging behavioral science for effective communication.
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