Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses cover image

Morgan Housel: The Psychology of Luck - Outside Insights

Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses

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How to Sell Your Business

Brent Morgan: I joked that we could just, you know, poke a buy and sell button. And then I look at all the levers, as you said, I mean, there's literally if you can just poke buy and sell, those are the only two things you can do versus all the levers that we can pull to be able to help make the companies better. So and have impact and have impact is what we're trying to try to do. Right?Morgan: It took six years for the person who sold their business to us; it wasn't because we were trying to grind on them to come down. The first time they came to us, their expectations were literally three

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