
The BIG reason marketing isn't working in B2B (and how to fix it)
B2B Growth
00:00
The Miracle Baby Product
The real reason is the B2B marketing gap, not the marketer. Junior to mid-level marketers aren't strategic, they are operational. Marketers enter a task wheel, churning out projects and activities that have no link to a strategy,. busy, but not getting anywhere. Marketer blamed for not getting results and being fluffy when asked about results. How can they demonstrate results when they're spending 80% of their time doing sales support activities? Man, that slaps.
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