E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More.
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The Importance of Asymmetric Bets
After a certain point, it is for vanity that we chase the really big numbers. One of the things that I think a lot about is my kids and how do I not mess up my kids? The track record of kids for families that have 9, 10, 11 figure kind of wealth is not great. There's certain things that even if the chances of going to zero are 5% or 10%, it's still not worth it.
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