What's the Future of Interactive Entertainment?

I think we're not even scratching the surface of what it means for humans to own a set of avatars virtually that can really be anything. South Korea has always been an innovator when it comes to shaping new business models and experiences in the consumer interconnect, especially interactive entertainment. There are digital comics serialized fiction and UGC platforms. And like Zepetto, there's an interactive avatar social network slash gaming experience platform. Another pillar would be this K-pop or K-drama, this kind of cultural product.