Get Oscar’s YouTube playbook with my free newsletter:
https://callummcdonnell.substack.com
Apply to work with me:
https://forms.gle/uw6NZDBHs2pQNYhbA
Oscar Owen isn’t just a famous YouTube magician — he’s a YouTube expert. With two channels nearing 1M subscribers combined, Oscar has mastered the art of faceless content, creator breakdowns, and turning views into serious revenue. In this episode, he breaks down how he builds content that ranks, earns, and converts — including how he attracts clients, automates income, and reverse engineers top creators to dominate the algorithm.
If you want to grow faster on YouTube, attract leads through content, and build a faceless brand that prints money while you sleep — Oscar’s playbook is essential.
Listen on Your Podcast Player:
https://podcasters.spotify.com/pod/show/creatorplaybooks/
Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
TikTok - https://www.tiktok.com/@heycallum
X - https://x.com/McdonnellCallum/
LinkedIn - https://www.linkedin.com/in/callummcdonnell/
Produced by 7xContent – make your own Podcast with us:
https://www.7xcontent.com/
Follow Oscar on socials:
YouTube (coaching channel) - https://www.youtube.com/@oscarowenbusiness
YouTube (magic channel) - https://www.youtube.com/@OscarOwen
Instagram - https://www.instagram.com/oscarowenmagic/
Twitter/X - https://x.com/oscarowenmagic
Timestamps:
00:00 – Introduction
02:17 – How one video made over $100,000
06:02 – The mistake most creators make starting out
09:45 – Targeted views vs. viral views
13:30 – The power of niche authority on YouTube
17:12 – Turning 500 views into clients
21:06 – The system Oscar uses to stay consistent
25:39 – When and what to outsource
30:14 – Why lead magnets drive more sales than subs
34:50 – How to batch-create 3 months of content
39:23 – The secret to trust-building via video
43:47 – Creating bingeable video ecosystems
48:30 – When having 500K subs becomes a problem
52:19 – Using YouTube instead of paid ads
56:40 – Oscar’s current strategy & coaching insights
