A Google Rep Shares His Secrets
Ecommerce Playbook: Numbers, Struggles & Growth
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Is P-Max a Good Way to Drive Long Term Profits?
I think P-Max is great for doing things that very performance focused advertisers may not necessarily do on their own. 60 to 70 percent of paid media dollars spent are net never profitable. I actually think we're incredibly wasteful that we don't hold ourselves to high standards.
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