An analogy allows us to operate with speed, but we sacrifice originality because it's based on comparison and short cuts. To create anything new, anything non incremental, anything that is expedential and value ad we need to build up from the most basic ideas or rules we know to be true. And so i tleave you with an exercise to flex your inner elon. Ask why five times, and see if, in asking this series of wys, you get the root cause, the true truth of why you're not doing that thing. If you go through this exercise and you want to share what you found, shoot me a note once you've done so,. send an email to