Culture is what you always do. Culture can define and ensure that certain things are alload cause sometimes, you know, in i bigger company, you have certain people who see a problem dimension and say, well, i won't do anything about it. The other is there's a change that happens with growth, a the zero to ten phase, the ten to 25 phase, the 25 t 75 phase. Various stages that you go through will matter an how people will approach them. But culture is what you end up rewarding, high lighting, making visible and then correcting at some point.

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