DIRTY Secrets of Music Business Explained by Sunburn CEO - FO 104 | Raj Shamani
Raj Shamani's Figuring Out
The Importance of Relationships With Artists
"If you're doing good work, a Chishokarillo, a cha production, you're not giving them any reason to move to anyone else," he says. "So we work with them like partners to help them expand their print in India."
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Welcome back to another thrilling episode of "Figuring Out With Raj Shamani"! This episode features a special guest, Karan Singh, the mastermind behind Sunburn, one of the world's most renowned music festivals. Prepare for a lively discussion as Raj and Karan delve into some fascinating topics relating to music festivals and live events.
To begin, Raj tells his intriguing college story about selling sunburn passes, which led to his deep connection with the festival. You won't want to miss it!
Have you ever wondered who the most well-paid artists are? Karan spills the beans on some of the most expensive artists they've booked for Sunburn, revealing the staggering sums involved in bringing these superstars to the stage.
The episode would be incomplete without a look at Sunburn's marketing strategies and some juicy artist-concert stories. Prepare for an engaging and enlightening discussion that reveals the secrets and stories behind one of the world's most renowned music festivals.
Don’t skip it, watch it till the end folks!
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0:00 - Introduction
2:44 - Dimitri Vegas Crazy Story
4:50 - Raj’s Indore Music Festival Story
8:15 - Music Festivals Are Not Profitable?
13:08 - EDM in India
15:04 - Crazy Demands By Artists
18:34 - Sunburn Production
25:28 - Politics In Events
29:56 - Fake Ticket Market
31:57 - Production Problems
35:18 - Drugs, Fights, Robbery Stories
41:43 - Artist’s Economics
49:39 - Lollapalooza
52:10 - F*ck Ups & Learnings From Fests
58:47 - Conclusion
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
To Know More,
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
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