Human Connection as Coaches' Competitive Advantage

Betsy Butterick (@betsy_thecoachescoach) is affectionately known as "The Coaches' Coach"and uses the transformative power of communication to help build high-performing teams. As a former collegiate basketball coach, Betsy understands that "chemistry" is more than a buzzword – it is the result of genuine connection, and at its core lies effective communication. In her role as "The Coaches' Coach," Betsy meets individuals where they are to support their growth and evolution. Through cultivating awareness and the application of tools and frameworks to support greater autonomy.

As a Communication Specialist, she works collaboratively to enhance communication effectiveness and drive positive change at every level. While there is rarely one "best way" to communicate, Betsy helps coaches and athletes shorten the distance between intention and impact, one conversation at a time. Betsy has worked with teams and organizations at the collegiate, professional, and Olympic levels by creating custom programming to support high-performance both on and off the field. Much of her recent work has focused on helping leaders bridge the generational gap to work proactively with Gen Z and beyond by replacing judgment with understanding and providing tools to support long-term success.

Her brand new book is called Kids These Days: Effective Strategies for Coaching Gen Z and Beyond. The book is a must read for any coach or teacher working with todays young athletes, and is full of tools and tips so you can "reach them before you teach them." She has generously offered a discount link to our listeners which you can access here if you pre-order the book, which is due out in late October 2025:

Click here to order

Trust me coaches, you need to add this book to your reading list asap!

BOOK A SPEAKER: Interested in having John or one of our speaking team come to your school, club or coaching event? We are booking November and December 2025 and Winter/Spring 2026 events, please email us to set up an introductory call John@ChangingTheGameProject.com

PUT IN YOUR BULK BOOK ORDERS FOR OUR BESTSELLING BOOKS, AND JOIN 2025 CHAMPIONSHIP TEAMS FROM SYRACUSE MENS LAX, UNC AND NAVY WOMENS LAX, AND MCLAREN F1! These are just the most recent championship teams using THE CHAMPION TEAMMATE book with their athletes and support teams. Many of these coaches are also getting THE CHAMPION SPORTS PARENT so their team parents can be part of a successful culture. Schools and clubs are using EVERY MOMENT MATTERS for staff development and book clubs. Are you? We have been fulfilling numerous bulk orders for some of the top high school and collegiate sports programs in the country, will your team be next?

Click here to visit John's author page on Amazon

Click here to visit Jerry's author page on Amazon

Please email John@ChangingTheGameProject.com if you want discounted pricing on 10 or more books on any of our books. Thanks everyone.

This week's podcast is brought to you by our friends at Sprocket Sports. Sprocket Sports is a new software platform for youth sports clubs. Yeah, there are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams.

Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs. So if you've been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG.

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If you or your club/school is looking for all of our best content, from online courses to blog posts to interviews organized for coaches, parents and athletes, then become a premium member of Changing the Game Project today. For over a decade we have been creating materials to help change the game. and it has become a bit overwhelming to find old podcasts, blog posts and more. Now, we have organized it all for you, with areas for coaches, parents and even athletes to find materials to help compete better, and put some more play back in playing ball. Clubs please email John@ChangingTheGameProject.com for pricing.

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Thank you for all your support these past eight years, and a special big thank you to all of you who become part of our inner circle, our patrons, who will enable us to take our podcast to the next level. https://www.patreon.com/wayofchampions