Apple, Facebook and Twitter are examples of companies who are fit. Apple has a design culture around minimalism and essentialism that is also an ethos for how they run the business. In 24 months, snowflake went from 1.2 billion in revenue to 700 million free cash. That's what happens when you run a really tight ship with a really great product. I think all us worry that Elon Musk has been taken on a lot.

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