Customer Advocacy - The Journey

Customer journeys fall into one of two categories. Your customers either wandering around in the darkness with a blindfold, or they're on a roller coaster of high and low emotions. I believe that when constructing your customer journey, you need to construct a journey that is the ideal path. And the seven phases briefly break down like this: Assessing, Adopting, acclimating, activating, raving for every new product we have coming out - and last but not least macking rumors about what's next.