This is the second part of an interview with Professor Alex Haslam, the world's leading voice on the study of social identity.

You can hear the first part of this interview on the website.

In this discussion we talk how social identity can help us understand leadership.

Alex talks about the CARE model of leadership.

C - Create the group

A - Advance the group (sometimes over themselves)

R - Represent the group

E - Embed the group identity in everyday life for the group

If you're interested in exploring Alex's recent contributions to discussions on leadership and culture these papers are a great place to start:

Alex Haslam is Professor of Social and Organisational Psychology at the University of Queensland. He is one of the world’s leading researchers on group dynamics, leadership, and identity. Over the past three decades, Alex has helped reshape our understanding of how people think, feel, and behave as members of groups, and why social identity is central to motivation, resilience, and effective teamwork.

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