Building Up the Interest on TikTok

I think something at set that works for marketing that we've always hung on to is the why. Always have a why. Never come out with something just because you always have to connect it back to something and tell a story. There has to be an emotional tie in or people are going to be disinterested. A big part for set is also how the products are released with limited drops. Building up the interest is the BTS part, talking about it, showing teasers. That's just they want to get excited about something.