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The Noise Bottleneck Concept

The Motivated Mind

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The Noise Bottleneck

In the 20th century, people were still getting their news from one or a few sources. Negativity is driving consumption and that's because negative words increase the click through rate by 2.3%. News headlines containing positive language are significantly less likely to be clicked on. Our brains have limited resources spread across numerous functions so while our attention can watch four hours of TED Talks, our long term learning processes can't. We simply don't retain information we read or we zone out for five minutes into a video or a podcast.

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