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Bloomberg Businessweek

CHAPTER

Navigating AI and Cloud Technology in Filmmaking

This chapter explores the symbiotic relationship between cloud services and AI technologies, illustrated through a car analogy. It highlights financial strategies, such as Nvidia's Picasso program, to support creative projects while discussing the environmental and cost-saving benefits of generative AI in filmmaking. Additionally, it reflects on the entrepreneurial journey of bootstrapping a company in the creative industry and the challenges and opportunities of integrating innovative tools in film production.

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