How to Tell a Non Fictional Story

Tony Fadell is the consummate Silicon Valley builder, having conceived, designed and executed such iconic products as the Apple iPod and iPhone as well as the Nest thermostat. He’s now looking to give back to the community that has given him so much with his new book Build: An Unorthodox Guide to Making Things Worth Making, which just came out from Harper Business. He joins Lux's Danny Crichton and Peter Hébert to talk about the time he walked out of a position just two weeks on the job, how the serendipity of the Valley led to Apple, how to build human connections, why he thinks the metaverse as it stands is a waste of time, how to organize a company culture today, and the importance of storytelling and product marketing when building a product.