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#71: How to Leverage Reciprocity for a Winning Negotiation

The Persuasion Lab with Martin Medeiros

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The Power of Reciprocity in Negotiation

This chapter explores the concept of reciprocity in negotiation, emphasizing the importance of genuine care and building strong relationships. It discusses the impact of trust, likability, and the value of giving undivided attention in interactions. The chapter also delves into examples of how reciprocity can be used positively and negatively to influence behaviors in various contexts.

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