Unlocking Insights: Powerful Questions For Deeper Connections
Anything And Everything
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How to Create a Marketplace Monopoly
Dan Cevallos: My approach to clients and customers in the marketplace is that you don't pay attention at all to what your competitors are doing. You're identifying your best clients and customers. What kind of future are they trying to create that you can be useful to? Not necessarily you, but people you know could help them with their future. And once you have them, you then have a monopoly because there's nobody else that they can have the experience of exploring and creating their future. It took me 20 years till I was 30 to figure out how you turned that into a business model.
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