Strategic Growth and Expansion Plan of Redwood Living in the Midwest Real Estate Market

The chapter delves into Redwood Living's approach to overcoming Nimby challenges and government regulations in suburban Ohio, focusing on catering to downsizing residents through garden-style apartments. It discusses the demographic shift towards an aging population and the impact of Nimby's on project approvals, emphasizing the advantage of quicker approvals for developers. Redwood Living's efficient processes, strategic unit phasing, geographical expansion plans, and sustainable business model for growth are highlighted, showcasing their goal of establishing presence in every American suburb.