How to Use PR to Increase Your Sales

PR alone isn't the answer to everything it sits in alongside all of your marketing. PR has so many other areas to leverage if you're featured in a magazine or a newspaper or you go on a podcast and that gives you gravita. Big corporates who don't have time to do their own PR do outsource but for an independent author i would say do it in your own time around your business. It's great to learn and do alongside your business because over time it really doesn't help.