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AI for Engagement, Yeah, That's the Business Model
I think the idea of generating a large number of experiences, having many more personalized interventions is a great promise for AI. And then I also think it's important for optimizing - not everything that engages you is necessarily good. We can put our literature that's emerging, that's looking at one minute TikTok video, showing the negative effects and attention even though people love watching them,. So we have to be aware of that as well.