Using gut instinct over pure data

Poppi began as a kitchen experiment with apple cider vinegar and has grown into a leading beverage brand, which was recently acquired by PepsiCo for nearly $2 billion. Allison and Stephen Ellsworth, co-founders of Poppi, joined Vanya Kasanof to share the brand’s journey to becoming a digital-first sensation and a category leader. They discuss Poppi’s rapid rise, the power of intuition and culture, and how a relentless focus on brand and community propelled them from farmers markets to a landmark Super Bowl ad. This session was recorded at the 2025 Goldman Sachs Builders and Innovators Summit on October 15, 2025.

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