10min chapter

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

454. Social Proof in Action: Understanding the Herding Instinct

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Intro

This chapter delves into the concept of social proof and its impact on consumer decision-making. It highlights the significance of herding instincts and explores six types of social proof that businesses can leverage to influence consumer choices.

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