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E109: Will Sold 100 Million Protein Bars

OPERATORS

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From Software to Snacks: The IQ Bar Journey

This chapter explores the inspiring transition of a speaker from a career in software sales to launching IQ Bar, a successful protein bar brand. It highlights the challenges of entering the competitive health and nutrition market, including funding through Kickstarter and navigating ethical sourcing issues in the cocoa industry. The discussion emphasizes the strategies for gaining consumer trust and managing product economics amid rising raw material costs.

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